Compound Growth

Episode 14- Perspective, Purpose, and the Future of Advice (with Andree Mohr)

• Compound Growth • Season 1 • Episode 14

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In this episode of Compound Growth, Wheeler and Colin welcome Andree Mohr, President of Integrated Partners, for a wide-ranging conversation on leadership, independence in financial advice, and the evolving role of AI. From her Canadian upbringing on a family farm to leading one of the industry’s most respected RIAs, Andree shares how her background shaped her people-first approach to business—and why she believes perspective and community are essential to growth.

The conversation explores the advantages of independence in serving clients, the need to cut through industry jargon, and how technology can either erode or enhance the human connection. Andree offers candid insights into how AI, when used with intention, can free advisors to spend more time in their “unique ability” while delivering better, more personalized advice. She also addresses the responsibility she feels as a female leader in finance and the importance of modeling abundance for the next generation.

Packed with personal stories, leadership lessons, and a few laughs about mystery packages and overstocked seltzers, this episode will leave you thinking differently about advice, technology, and the relationships that shape our work. Whether you’re in finance, leadership, or simply navigating your own growth, Andree’s perspective is one you won’t want to miss.

Find Andree:
Integrated Partners: https://integrated-partners.com/bio-andree-peterson/  
LinkedIn: https://www.linkedin.com/in/andree-peterson/ 

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Credits:
Created By: Wheeler Crowley and Colin Walker
Production Assistance: Tori Rothwell
Editing and Post-Production: Steven Sims

So I had aI had something I was gonna talk about, but then something weird happened to me today.And I haven't told anybody else about it, so- Did your pet eat a bolt?No.Okay.My dog did not eat a bolt- Okay.thankfully.Yes.So while we were away in Europe, we were atWe were in London and Paris, right?We come back and there's a box on our front porch, amongst the other, like, numerous Amazon and whatever boxes that are waiting for you when you get home from a long trip, right?Yeah.So there's this box that's waiting for us, and it's to our address, but it's not to us, right?It's some Trish somebody or whatever, who doesn't exist, as far as we can tell.You didn't open it, did you?No.So- Okay.we get this box.It's from the Tractor Supply Company, right?And Jess starts researching furiously, like, Who does this box belong to?I'll bring it to them.This happens sometimes.You guys ever get mail that's, like, to your house, but it's for your neighbor or something like that?Constantly.Yeah.Yes.Right.Yes.So she's looking up who this is for, and she's going through Facebook and, like, reaching out to all of her, like, little Facebook groups of, like, the local residents in our town, et cetera.And they're all, like, chiming in on what to do with this box, and they're like, Don't open this box.It's got, like, chemical warnings on it, and it'sYou can hear liquid sloshing around in there.So for 3 weeks, we've been sitting here with this box on our porch or in our house or whatever, try- trying to figure out what to do with it.She actually walked it down to a neighbor who had the same last name as the person who was supposed to receive this box, but no relation, right?So she's really, really been working hard to figure out what to do with this box.Finally, she decides we're gonna bring it back to the Tractor Supply Company where it came from, right?And there are, in New England where we live, Tractor Supply Companies everywhere.Right?So she decides to do that, like, last week.And then today as I'm walking out the door, she's like, So is this just on me?Like, am I the only one who's gonna deal with this box?And I'm like, I don'tThis is being put upon me.Like, I should not have to deal with this box.You should not have to deal with this box.This is just, like, a random thing.I would like to just throw it away.And she said, No, you know, we have to know what's inside this box.We have to take care of it.So I drop my daughter off at camp.I drive to the Tractor Supply Company, and I bring in this box.At this point, we've taken off, like, the labeling on it, so it doesn't have our address or anybody's name on.And I'm like, Hey, I got this box.I don't know what to do with it.And the woman's like, Well, I need to know what's inside it.And I'm like, Yeah, I guess you probably should know.And she's like, Aren't you curious?I'm like, Yeah, I'm curious, but, you know, my wife thought this might be a bomb or something, so I don't know if we should open this up.And so she's like, Well, I'm gonna open it up, and she just rips out her knife and starts opening it up.And she opens it up and she unpacks it.It's a b- gallon of water.Somebody shipped a gallon of water, like Crystal Geyser gallon of water, to our address by mistake, I guess, for some reason.But the shipping cost more than the gallon of water.Doesn't this seem strange?This seems very strange to me.That is very odd.Nobody- Do you know how many people I know that order water from Costco to their house?No.How many?Literally, I've had this conversation 4 times in the last week.Really?Yes.Are they g- AreOkay, so are they, like, a pallet of, like, individual bottles of water, or are they just- Yes.Okay.Rich Austin, legitimately talking to him about this today.Really?And my first thought was, You ship water to your house?That makes no sense.Well, when we- Love you, Rich.You're welcome.Yeah.When we moved into this office, Wheeler signed upSorry, I'm throwing you under the bus here.That's okay.You signed up for the seltzer subscription.I did.We have an entire closet, like, full of seltzers that I don't think a team of 30 could get through in a year.So- And I don't know what to do.We have, like, 2 a week.So now you're making fun of this person for shipping water.But they're s- In his defense, our waters are carbonated.Yes.They are flavored.They are carbonated.Look, this is really bad.I apologized for this the other week because I was like, I'm sorry, guys.Like, I messed up.I subscribed and saved to, like, 3 different types of flavored water seltzers.It's so bad that I accidentally subscribed and saved one of these to my home address, and we actually have another box of Spindrift sitting at home.And Jess is like, Are you ever gonna take this to work?And I'm like, I am far too embarrassed to take this toNo more water.We're over-hydrated here at this office.I was likeI was, I was trying to figure out when I would sneak this in when nobody was here and, like, no one would notice, and I would likeWe're gonna notice.They're keeping track.It's- Yeah.Your guys skin all looks very good though.Thank you.It's all the hydration.From theIt's from the water.Welcome to the Compound Growth Podcast with Colin and Wheeler, where we talk all things growth.From financial growth to career growth, personal development to societal progress, we explore how each layer builds on the next, compounding over time to shape who we become.Each week, we break down complex ideas and emerging trends into clear, actionable insights, because growth isn't just about numbers, it's about understanding the world and our place in it.The information in this material is for general information only and is not intended to provide specific advice or recommendations for any individual.Investment advice offered through Integrated Partners doing business as Kofi Advisors LLC, a registered investment advisor.Integrated Partners does not provide legal, tax, mortgage advice or services.Please consult your legal tax advisor regarding your specific situation.Past performance is no guarantee 0 of future results.All investing involves risk, including loss of principle.No strategy assures success or protects against loss.The economic forecasts set forth in this material may not develop as predicted, and there can be no guarantee that the strategies promoted will be successful.Well, we have a guest with us today.We- Welcome, Andre.Andre, here.Thank you for having me.We're going to stare at you and awkwardly read this biography that we co-wrote with ChatGPT.Amazing.All right.Mostly Wheeler, so- MostlyIt's always, actually-it was just me.Andre Moore is the president of Integrated Partners, a leading financial services firm that helps advisors grow their business by providing comprehensive support in practice management, financial planning and CPA partnerships.She's also the co-author of Center Stage: How to Become the Star of Your Practice, a book that I read that was very good, and it's designed to help an entrepreneurial advisor streamline operations, harness technology, and deliver concierge-level experiences for their clients.She's an east coaster living on the west coast with her husband and adorable twin daughters.And fun fact, she's also Canadian.All good facts.Did ChatGPT say adorable daughters?Okay.Well, that's what the co-writing- Wheeler, Wheeler added that part.ChatGPT knows your daughters are adorable.They, they are cute, yeah.But yes, I am Canadian.I didn't know that.Mm-hmm.When did you come into the States?Um, so technically I was born here.Oh, okay.And then we lived in Canada, and then we went back and forth.So this, like, commune living that I'm doing right now- Yes.is how we grew up in Canada with my mom's whole family and all of my 10 cousins on a farm.And we had a tractor.We had tractors.Yes.Okay.And chickens, a lot of chickens.Yeah.Um, and then weStarting when we were 6, like, that's when we- Yeah.were full time in the States and then just went up for the summers, and all lived together, and it was great.And yeah, I love being Canadian.The kids are Canadian now, which is great cause you can pass it on.Oh, because that's incredible.Yeah.So it just is lovely, and Canadians are great.Canadians are great.Yeah.Super friendly.So nice.Okay.It's true.So actually, pushing back a little bit on this friendly Canadians thing- Oh, no.I'm just saying- Oh, gosh.have you met any Quebec Canadians because- Yes.French-Canadian.French Canadians are not the same.I feel like there's, like, this weird divide in Canada.So there is, for sure.There's, like, English-speaking Canadians and the Québécois, so the French-speaking Canadians, right?And we actually live on the Restigouche River, which is on the border of New Brunswick and Québec.Okay.Okay.And, you know, we are a bilingual province.They speak French, so anytime you go over the bridge, everything is French, and you get a little sass, so 100%.Um, but they're just sassy because they care deeply about Canada, you know?So it's okay.They can be, they can be.Yeah.But, like, when you're in the New Brunswick, everybody is very, very kind.And, like, you know where sometimes in the States you meet people and you're like, That person's so nice, they might be a murderer"?Yes.In Canada- Okay.you're like, these people are genuinelyThey just wanna help you and give you all of these things.Okay.That's like being in the Midwest.I feel like the nicest- Yeah.people in the world, and I'm like, Are you gonna try to kill me?Yeah, like sometimes Josh Benson.Yeah.Love you too.Yeah, yeah.Totally, nicest guy ever.Yeah.Yeah.But he's from Omaha.I- I've never thought of Josh Benson as a murderer before.UmI really hope Rach and Josh listen to this podcast.I'm sure they will.I want, I want Josh to know, Josh, friend of our show- Yes.uh, to know that I fully respect him.I think he's a great, wonderful human being, and I should not die first in this horror movie that we're all starring in.Don't start with Wheeler.Yes.Yes.I want to survive a little bit long.So, okay, but my, the French-Canadian thing that comes fromSo being on the seacoast of New Hampshire, we get a lot of Canadians who come down here for s- for some reason.Like, there's a gravitational pull on French Canadians in particular- Mm-hmm.from the, you know, let's say the North Shore of Boston, but more New Hampshire and Maine, to the point where, like, I, I often come across, I wouldn't say sassy French Canadians, but more maybe aggressive French Canadians.Like, they're playing football, and it's, like, tackle football instead of, like, just, like, sassy 2handtouch football i- on the beach.Yeah.Well, we like to win.Well, that's one.You're driven.Canadians do tend- Canadians like to win.to be competitive.That's true.Yeah.So growing up in Canada and the Boston area, right?Mm-hmm.So how did the, how does that affect your allegiances?Ooh, great question.I mean, I am a New England Patriots diehard.You are?Nice, okay.Yeah.Yeah.But I will, a lot of time, lean back on, like, values from being Canadian and the way that people take care of each other and the community-based just lifestyle inEspecially in how I shape my leadership at Integrated- Yeah.because I think that as a collective, we are better.And making everything about one person isn't going to take us to where we want to go.So I think the Canadian side of my upbringing has made me a better leader, um, because sometimes, in the States, we make it about an individual- Mm-hmm.instead of the community.And so, I think that, for me, has been really great.Yeah.But New England Patriots for life.Well, I mean- Okay.Got it.the, the Patriot way is more, like, about the collective, right?Right.Right?Okay, cool.That was a very, uh, skilled way to answer that question.That was.This is not our first time- That wasn't your first time responding to that, I feel like.Yes.our first podcast.Okay, so you come into the States from Canada and go to school.Did you go to school in the Boston area as well?In, uh, yeah, on- Yep.the Cape.Oh, nice.And then I went to Northeastern.My sister went to McGill.Mm.And I actually had wanted to go to school in Canada because it is significantly cheaper than- Yeah.Yeah.going to school in the States, um- That's probably a big benefit of children being dual citizens as well.Correct.Yeah.She went to McGill for $4,000 a year- Wow.and I went to Northeastern for $5,500 at that time.And- Yeah, bit of a price gap there.McGill's a great school too.McGill is like- It's-Harvard- Yeah.but Canada.It's amazing.Yeah, yeah.Yeah, so it's a significantly better school that led to all of these amazing and different opportunities that have shaped my sister that I didn't get cause I went to school in the States.Now, I studied abroad, and that was great.But it's just a whole different perspective on education.So but I stayed here because it's just, like, how life takes you, right?Yeah.So I knew our CCO when I was growing up and went and saw her at her office in Boston.And I said, Great, I can- Yeah.do this, and I could come to school here.And it just was easy.Um, it was the easier path.And the only school I wanted to go to was McGill, but I didn't want to go to the same school as my sister.Mm-hmm.Cause she's very smart, so I was like, I don't need that in my life anymore.So you knew Integrated and some people from Integrated then from a pretty early, early on, then, it sounds like.So I've known Peter since I was 17.Oh, wow.I've known Ann since I was 10.Wow.Yes.Okay.So we all go back kind of a long, long way.Yeah.Yeah, and that's one of the things I probably love most about Integrated, is the people.Mm-hmm.And we get to build an organization around people that genuinely care ab- about each other and enjoy being together.And I mean, you know how much time you spend at work.So being able to have a job that doesn't feel like a job is probably the best gift that we can give each other.Um, and so that's been the best.But the other side of it is, especially as you grow and evolve in your career, uh, trust can sometimes be harder.Mm-hmm.Um, and so to have a team that I trust implicitly and trust me implicitly is amazing.When, um, we were looking around and trying to figure out our path- Mm-hmm.when we were starting COFI, we had looked at a bunch of different firms and things like that.And I remember when we sat with Integrated for the first time, February of 2023.It's the first time we sat with everybody, and you were there on webcam.Mm-hmm.Virtually present.And, uh, virtually present.Yeah.Yep.And everybody was kind of in the room.We left that day, and we literally reflected on the fact that it seemed like everybody knew each other forever.And it was just like a very close-knit, very welcoming family is what we felt like when we walked away.Yeah.Yeah.And I'll, uh, I'll say 2 things, uh, to complement that and you.We were very impressed with you- Thank you.in that meeting.Yes.We, we knew that you were super sharp, that you were going to be a really good partner for us.Um, and we also felt that the people at Integrated are the type of people who do what they say they're going to do- Yes.Mm-hmm.which is frequently not the case and I think something that's really an issue in the finance industry.Yes.But I think we should probably back up a little bit and say what is Integrated?What, -what is your firm?What is the relationship with our firm?Who are these people that we're mentioning by first name?What is it you do here?Just show up on podcasts.Yeah, there we go.Right?Yeah.So Integrated is an RIA, but our purpose is to help entrepreneurial-minded advisors thrive.So it means different things to different people, and I think that is the beauty of what we have created at Integrated.But it is to help you live your best life, so your clients can live your best lives.Mm-hmm.And, you know, when we met you guys, very similar as we reflected on you guys, said, What a perfect fit for Integrated, because you guys are similarly minded.You care deeply about your clients.You have such a great partnership.Um, those are the kinds of people that we want to spend our time with and we want to support.So that's how we are connected, but we are here to serve you.Thank you.So if we were to explain to the general public what an RIA is and what they do, what is an RIA?Yeah, so itIf I were to put it in terms that you would, like, talk to your friends about at dinner, an RIA is an independentinvestment advisory firm- Mm-hmm.that allows advisors to make the best decisions on behalf of their clients.Mm.So I think the, when we throw away some of these, like, lingos and like abbreviations and the alphabet soups and everything, I feel like finance in particular is an industry that really likes to confuse people, right?And it's, it's not because they are intentionally deceitful, but sometimes they're just lazy in how they describe things, right?So I think when we were working our way from Ameriprise, moving from a firm that spends a lot of money advertising what they are, I came from Wells Fargo, again a very large firm before that, people have ideas of what these things in, but, uh, even coming fromSo Wells Fargo, like everybody's like, Well that's a bank, right?And then it was a not good bank, but at first it was just a r- it was a recognizable institution.Everybody knew the stage coaches, it's just a bank, right?So people have an idea in their mind when they hear Wells Fargo.Ameriprise wasn't in the minds of a lot of the clients that I was asking to come with me to Ameriprise.And my family never heard of Ameriprise.Like it wasI think there are like very notable names, most people know what Chase is but they don't necessarily know what JPMorgan right?So I think when you're thinking about the consumer facing aspect of this and you say integrated and you say CoFi, you say RIA, I think the best way to put it, and you kind of struck this note already, it's, it's independent, right?It's thinking about the client first and not the bank first.And as I've, in this industry, moved further away from the bank, I've been moving further away from that incentive driven relationship where it's bank or a brokerage house or whatever first and then client second.And I feel like integrated puts advisors and clients on the same page and they're, and they're both, you know, more important than necessarily just, I guess, what integrated is.Yeah, I mean I think you hit it right on where most firms don't talk about who is the master that they actually serve.Yeah.Mm-hmm.And only in independence can you truly serve the end client and not, you know, other lines of business that y- you are meant to be serving.But they package it really well and they create all this jargon so everybody sounds and looks the same.And that is why we love independence, but that is why we also believe that independence will continue to be the choice of the future for advisors and clients who want to take control of their financial lives, live a life of fulfillment, because they get the transparency that is required, but then as advisors you get the freedom and flexibility to serve them in the way that they individually need to be served.Yeah.I think something that is very apparent, and you were just kinda touching on this, is to me independence in an RIA is like a framework set up for advisors to serve their clients.And we tap into integrated and all the resources and tools to make our clients better and, you know, our firm as best as it can possibly be.Versus, I'll say, um, maybe a more traditional framework like in Ameriprise or at Wire or whatever it might be where it's almost like a basket and a collection of products that we can offer.So it's more of a framework versus a basket of products is sometimes the way that, you know, I tend to view it with clients.And it's a great way actually to explain it.Um, and I think especially as our w- world evolves, right, with AI and technology, there's going to be this huge gap between product first organizations- Mm-hmm.and people first organizations that are powered by technology and AI.Um, but the resurgence of the human connection.Yeah.That is what AI and technology will allow us to do, but those companies that focus so much on product will leverage AI to lead with product more versus the human element that will ultimately win and serve clients the best.Well, it's just so funny, coming to an independent channel, where-as opposed to being pushed, because even at those types of firms, the advisors are push products to push to clients and things like that, and to just not have that first and to just be like, Well, what actually is the best thing for this client?versus, Here's a collection of products that you can offer.You should think about this one this month.Yeah.Right.It's very different.Very, very different.Yeah.Fit this client into this product- Yeah.Correct.versus the other way around.This one's gonna work for all your clients.Have you seen it?Yeah.It's so, yeah, it's different.It's kind of like, um, when, when you have a, a little kid that's, like, learning shapes, and they have, like, that thing, and there's, like, a triangle and rectangle and a circle, but they all go into the same thing.Right.And there's only 4 options, right?Yes.Like, it's, so I'm, I'm glad that you brought up the human connectivity side of AI, because we talk about AI a lot in this podcast.You know, we have a lot of reasons, I think genuine reasons, to be concerned about where AI can take us.But if you wanna be optimistic for a moment, you can think about the ways that it will allow us to connect more, or the ways in which we might search out connection more, because everything feels so robotic, to a degree.Yeah.I think, I mean, there are for sure some deep concerns about robots that I have.But- Can't wait to unpack that.Yes, let's explore those concerns.I can tell you about this.Yes.Should I start with the robots?Yes.Please start with robots.Y- you can't bring up robots- Yes.and then save it for later.Like, everybody wants the robots.Is this like Terminator?Kind of.Okay.Except for, like, a housemaid.So- Okay.Sure.I'm at this LPL Conference, and I'm talking to their chief technology officer about this AI, you know, financial assistant that we have built for our advisors.And he was like, You know, that's really great, what you guys are doing, because you're harnessing AI to elevate the human connection.I was just at this NVIDIA meeting, and they have robots.And I'm like, What?And so, they've built these robots, which now I'm not sure if I'm supposed to tell everybody, but whatever.And so they've built these robots that are, like, Jetson status.Yeah.So they'll mow your lawn, clean your house, answer your door.And so they got to go and test these robots, and they watched as a robot, like, shook your hand, but, like, broke your hand, and how they're training it to understand how to, you know, get the mail and clean your house and shake your hand.And you know, their goal is that they're gonna sell these robots for $50,000 all across America.Yeah.And I'm like, I w- it would cook, clean, mow your lawn.Like, I'm getting a robot.Aren't you scared of that?Isn't Edward Jones hiring a bunch of robots to do the door-knocking now?Is that- Robots going door-to-door.Yeah.You know, it's, Elon Musk has talked about this, too, and he thinks that the price point is gonna be much lower.It's gonna be, like, $12,000 for a robot.Yeah.Right?And yeah, I mean, that is a little scary to a degree because then you've got this new device in yourUh, uh, here are my issues, many 0 many issues.There's, there's like a Megan Fox movie on Netflix actually about this, like a robot who comes in and like is the caretaker, and then, like, I don't know, probably terrorizes.I haven't seen it.Yes.Yeah.It's definitely gonna be a- It is-action sequence.definitely a horror movie.Yeah.Is it?Okay, yeah.But then there's also, like, the way that we, and I say we specifically because I mean my family, we tend to, like, humanize things a lot, right?And I actually, so I just watched the new Superman movie, and Superman has robots in the movie, right?And he's, like, trying to, not necessarily befriend them, but they're like, they don't care, and they make a point of saying, you know, You don't need to ask me how my day was because I don't care.I'm a robot, right?Mm-hmm.And but we always try to, like, to humanize things or to, likeThere's another word for this, and I'm not, it's escaping me right now.But you, like, you care about your things like they are living, and they're not, even a robot, which could confusingly feel like it's alive, you know?Yeah.Well, I say please when I write things into ChatGPT.Same.And my AI coach said, Don't do that, because it actually, like, trips it up.It doesn't want you to say please.Okay.So i- interestingly, to your point, like, we as humans wanna have these connections, and AI- I mean, sometimes I'm like, I'm gonna go talk to Claude.Right.And my husband's like, What are you talking about?I'm like, You know, AI Claude.Yeah.And I use it as a collaborator, and I do think in a lot of ways it helps me be a better human and show up more presently and intentionally for conversations that I'm having.But it is weird, because I do chat with this AI bot- Yeah.a lot.Yeah.Um, and so, but to back to the robots, right?Like, I also think that if it is used well, it can help our society evolve and help people evolve- Yeah.and create all of these amazing opportunities for humans to better themselves and, and open up new jobs.So it's a very interesting time that we live in- It is.because I think so much is going to change so quickly, and as long as it's done well, it will do a lot of good for the world.How do you see this kind of affecting integrated in the future of finance and for clients as well?Yeah, so I, you guys may have heard me say this, but Paul and I were, got to hear a speech by Peter Diamandis- Mm-hmm.um, and he said in 5 years, there will be 2 types of financial advisory firms, those who have adopted AI and those who have gone out of business.And I actually deeply believe that to be true.Yeah.Because I think what AI will allow for is for people to get access to better information-Which is actually great because, in a lot of ways, a better-educated client is a more exciting client to work with, right?Like, we like to deal with complexity and solve problems that people are facing.And a lot of times, the problem that your client shows up with is not actually the problem that they're solving for or need to solve for, and it is your role to uncover that.And so AI can help us be better in so many aspects of our role.And our business is obviously, as you guys know, very task-based behind the scenes.Yeah.Yes.So, you know, you come out of a meeting.You have 8 to 12 tasks.Many of them tend to be quite repetitive.Um, and so AI will allow us to do our jobs faster and have access to better information and insights, and allow you to be more present in your meetings and give advice based on specific client situations.So, AI can never have the duality of, Hey, here's the facts of your situation, but then overlaying the personal side.And people can't make unemotional decisions about their money, and that's where you- you know, we come in.So, I think that firms that leverage technology to humanize our experience with our clients, which is, you know, what you guys do and what we aim to do, or aim to power you guys with, will far exceed firms that don't do it, or use AI to then go spend more time on the golf course, or whatever the case may be.Right.Um, and I think it'll help us be better in all aspects of our lives, honestly, when you leverage it properly.But right, like sometimes you're mad about something and you wanna have a conversation with somebody, and you show up into that conversation and you walk away later to say, you know, I wish I could've reframed some of those things that I had said- Right.or the way I had said it.Now, I'm like, Here's what's going on, Claude.Um, how should IThis is the outcome I would like to receive.How should I position this to this person?And now I'm able to have more effective conversations that feel more authentic to me because I've collaborated.Um, so it's just an interesting piece of technology that I think will help us become better humans, as long as you leverage it the right way.Well, you know what you're doing there, effectively, is just pausing, right?You're like- you're getting perspective, right?Mm-hmm.And you're- you're working with it as the strate- the strategic partner, or think partner, et cetera.But you're also just like- you're pausing, right?Which is so important for us to do in our lives in general.In our- our last guest, we talked about burnout.Um, and we talked about- I guess we didn't spend a lot of time on it.But AI essentially has an opportunity to help people find more meaning, more purpose, more of themselves, right?And sometimes I think maybe just the quest of that is the point, right?It's kind of like taking time to think about how you want to handle this situation versus like how you instinctively, you know, handle it, right?Mm-hmm.The- actually, the- so the integrated conference I went to in San Diego 2 years ago, they had a speaker who talked about your default mode network, I think it was called.And it's basically the wiring that you were not assigned but you developed in the first like 7 years of your life.And every time you get into a situation that could be either confrontational or shocking or kind of throw you off balance, you go into your default mode network and it tells you, it- it drives how you are going to handle that situation.But it does it automatically, it does it quickly.And if you pause to rethink things and talk things through with Claude, or when Colin- when I first started using ChatGPT a lot- We call it Chad.I called it Chad.And I'm like- he was like- I'm like, What are you talking about?He's like, Yeah, you know, Chad.I'm like, Do I know Chad?That's what we call it at our house, is Chad.I have a very negative association with Chads.So Wheeler made me rename it, so I can't call it Chad anymore, but that was- So what do you call it now?We call it Chad at home.Well, Kaylee still calls it Chad- But now I feel bad about it.Like, I feel like ChatGPT's bad.at me.Cause you get emotional trauma about Chad.Yeah.Exactly.And I- now I feel like ChatGPT's offended when I call it Chad and it's, it's not listening.But well, it probably is.Well, yeah.It probably is.You can call it whatever nickname you want.You can call it Claude.You can name your ChatGPT, like, that you talk to.Like I, I named mine Solana because I wanted to call it something.But again, that's humanizing.And I'm like, so I stopped doing that.I literally, like, stopped referring to my ChatGPT as a her or a she in the first place cause it's nothing like that.I- I justI'm really bad about this.I'm very emotional and very, like, I need to be kind to my ChatGPT.Well, it's really Alexa actually, is the one I'm very kind to.I always say please and thank you to Alexa and- Well, she's definitely listening.Shh.She's so That's a good idea.She is listen- you do not wanna upset Alexa.No.She's the worst.I think that's good though.I mean, I know the, the coach was saying not to be, you know, necessarily please or whatnot.But I do feel like you get out what you put into a lot of this stuff.And I, I often notice if I respond in a certain way or my input is a certain way, if I'm in a bad mood, to ChatGPT, sometimes my response is genuinely different.Versus if I'm, like, super happy and if I'm like, Hey Chad, you know, exclamation point, you know, blah, blah, blah, blah, blah.Can you do this please?I feel like it is different, but it d- I don't think it's the Hey Chad part.I just think it's the intentionality- Yeah.of what you're putting in.That's probably true.So prompting, cause when you're mad, you work faster.Mm-hmm.And you don't review what you've said, right?Mm-hmm.So the prompting is the most important part.Mm-hmm.So you can get rid of the Hey Chad exclamation point, cause that doesn't matter.Fair.Um, but it's the thoughtfulness- I don't actually do that, but yeah.Okay.Yeah.He's definitely doing that.I am, I am doing that.He sounds like he's doing something.Yeah.The intentionality of what you put into prompting is the most important component of AI.So Jeff Woods, he spoke at our annual conference.He coaches me on AI- Mm-hmm.and how to leverage AI.So that's been unbelievable.And so we actually are just putting out a thing next week on prompting, right?Mm-hmm.Because it's really the most important component of AI.Who are you?What are you looking to get?What are you looking to understand?Who do you want AI to be in that?Like, I'll be like, Pretend to be Steve Jobs right before you get on stage, and give me, like, how Steve would pos- like, do this marketing piece or whatever.Right.So I'm like, or be- pretend you are a strategic business coach working with wealth management firms.How do I enhance my CPA program?And here's the pieces.Like, that's constantly what I'm doing but I'm telling it who I am, telling it who I want it to be, I'm asking it to interview me, and then I'm telling it the exact outcome that I want.Do I want a agenda for a meeting that I have coming up with our team?Do I want an email?Do I want a outline of- or a roadmap or whatever the case may be?So those 4 components will help you get to an unbelievable outcome.Yeah.We always talk about being very intentional with your goals.Mm-hmm.And I think something that ChatGPT, Chad, Claude, whatever you use, um, does for our own family is it allows us to clearly identify the goals.Because like you said, if you're trying to target a specific outcome, it- it helps you think through what you actually want as an outcome.So if I think through and if I'm like, okay, well, we have a meeting coming up and the end result of the meeting I'm trying to get to is X.I know that going in, so I can mentally prepare for it, but then also AI can help me get there as well.And that framework, I think, is totally crucial.And even in things like meeting prep, being in the meetings and being more intentional, being more present, having an AI note-taker has been a complete game changer because we're not worried about taking the notes.The notes are being taken for us, so we're there, but then we also have the framework for the next meeting as well.All of those things, I just think play in and everybody's, I think, probably has a right to be a little scared and intimidated by AI because it's a very new technology.I'm a natural optimist, so I like to think it's gonna be great.And so far, I'll say it has really improved our own lives and we've only been using it for like a year.It's amazing how much, like, it's changed so quickly.Yeah.Yeah, I think it's- it's just great to think about how it can speed things up and slow things down simultaneously or on either side of the activity.Mm-hmm.And it's a value add in both ways and I think the people who are really worried about it are worried about the speed things up side.Mm-hmm.Or maybe the security side of things.And I think actually that's why being in the independent space, we can recognize that things are secure faster, I think, than some of theseLike we, you know, some of these cruise ships that are out there with all of their various advisors and clients and, uh, you know, incentives, et cetera, um, they're gonna move slower and they're going to fail to recognize maybe the appropriate opportunities and they're going to recognize the inappropriate opportunities.Uh, and I think that that's an advantage that you have in the independent space because you can, you can layer on all the securities, you can make sure that you're compliant, you can do all these things and check all these boxes and you don't have to worryI don't worry about Collin blowing up the business.There's only a couple of us, right?There are not 20,000 advisors that I have to worry about each one of them, how they're gonna use this tool and what they're go- you know, what risks they're going to bring in.Yeah.And I mean that's a huge thing for Integrated.I mean, you guys are pretty strategic in who you take on.Mm-hmm.It's- So-culture is the most important thing to us, and having a collective of good people who wanna do good and do well is very important.So we need to protect that ecosystem fiercely in order to continue to evolve it.Um, you know, and the last thing I'll say about AI is, I think it will allow humans to live within their unique abilities.Mm-hmm.Because things that you don't love to do or that are hard to do, now you have Chad- Chad.to help you do them, so then you have more time to live within your unique ability, know who you are, be bold about it, show up authentically, and have these deeper, more meaningful relationships.I authentically wish that when you say, The last thing I'll say about AI is this, because I know it's just gonna come up again.I- I feel like it's the only thing I'm talking about and thinking about right now.One thing that is very useful is the perspective that you bring to the table working with all of these different advisors, with all these different, you know, um, partnerships and firms, um, it's just, it's really nice to have somebody who has the LPL conversation that you had, all right?Or you're sitting with us here today, you can go talk to somebody at Fidelity, you can talk to somebody at Schwab, you can talk to all of these different resources and get a really good idea of what's going on, right?That's the, the thumb on the, uh, the pulse type of thing.How has your perspective on working with the independent changed over the last 10 years?Cause your role has changed a lot over the last 10 years, right?Can you tell us a little bit about that journey?Right.So I actually started as a marketing intern.Okay.Okay.Are you still- you're still marketing now, right?Isn't that really useful experience?Amazing experience.Yeah.You know, I started as a PR intern.And so, so much of what we do today is storytelling, right?And using really good stories to get people to take action.Um, so it was an amazing foundation for where I am today, um, but yeah, 13 years ago, I was a PR marketing intern, and here I am today.Um, but I think what has evolved probably the most over the 13 years that I've been doing this is how advisors have shown up for their clients, and where I see the biggest disparity of advice is absolutely with high net worth individuals, um, and advisors who are maybe at some of those cruise ship companies we were talking about-versus advisors that are here, and those who understand who they wanna be and what do they want for themselves, which ultimately guides how they support their clients.But the fact that, like, there is still a lack of focus on planning and a lack of focus on what are the outcomes that clients are wanting to achieve and their goals and objectives is astounding to me- Mm-hmm.in this- and when I go out into the industry.And that's why what- most of what we talk about is, how do we add more value on the planning side and have these conversations, and how do we as people evolve and want more of that conversation from their advisor?How do we help you deliver that?Because as independence has evolved, people have taken 2 paths.They've taken the easy path, which is the product investment path, and let me leverage this jargon, and then there are those of us that have taken the harder path, which is the path that you guys take, that- the path that is more thoughtful, that takes more time, that does deeper planning, that looks at a client's entire financial picture and their life, and what do they want for themselves?What will fulfill them?And then brings it all together and creates a guide and a roadmap and checks in on it.And so, you know, all these people say that they're independent and do these things, and when you dig in, they don't.Mm-kay.And I think that's what I love about Integrated and our advisors here is that we are deeply committed to that.But I think especially with AI, now I'm talking about it again- See?that will be what will win, and advisors who are focused on investments will lose.Yeah.Because AI can replace those types of things.Um, so I've never believed in independence more and the opportunity for independent advisors more than I do today.We were talking about this the other day, uh, uh, I promise I'm gonna relate this back to what you said.But if you go on, like, your news feed as an example, you get pushed, like, the same stuff all the time, so you just assume that's what everybody else is watching.Like, if I go onto my- You get curated content.Right.Yeah.Yes.You get very curated content.And I would think, being in our position, that all the advisors are talking about the exact same thing and doing very similar things to what we're doing and planning and all that kind of other stuff, because all we ever talk about and all the other teams that we're surrounded with talk about is planning first, is taxes, all those kinds of other things and the investments are ancillary.It's an important part, but that's not the lead.And that's refreshing and interesting for me to sit here and hear that that's actually not the case.Mm-hmm.And that's, to your point, like, that's the role that I play in your lives, is perspective.Mm-hmm.Right.And trying to bring perspective and understanding of how our industry is evolving, how others are evolving, and what is our unique talent within that.Um, but it is shocking how many clients we see who are underserved by independent financial planning advisors.Yeah.Yeah.Um, and those people will continue to leverage these technology tools to make them look better, but they won't do development and the training and the education that you guys are doing to actually better themselves.Well, it's just kind of like when people come in and they do, like, the same thing over and over again- Mm-hmm.and you get into these routines.One thing I give you and Paul credit, big credit for, um, is the fact that there's, like, signal and noise.And I don't know if you've f- heard of this kind of saying before, but, like, noise is the stuff that you do every day, that you develop a routine with, and it doesn't necessarily get you anywhere.But then signal is when you have, like, these big goals where you can take 30,000 foot back and you can look at it and say, This is what we're trying to accomplish.This is w- the direction that we wanna go.Let's figure out how to get there.And you guys are very good at steering the ship to keep us, like, in that kinda direction versus just the 9to5 of the products and the this and the that.It's nice to feel like we're going in a direction, which I appreciate.Mm- Yeah.thank you for saying that.Of course.Purpose matters.Purpose does matter, yeah.Purpose is the whole point.Right?I feel like it's when you work with an advisor, or when I have a conversation with somebody, if I know what I'm talking about because I care or because II think that sometimesI've met, there was a guy we used to work with, and we went out to lunch one time and he asked me, he's like, Do you ever feel like you're just running out of things to talk about with your client?And I was like, No.I don't feel that way.Life Changes is a lot to talk about all the time.Right?And I feel like, you know, there, it's possible that sometimes we are always trying, just like we're trying to fit everybody into a product or, like, an idea, sometimes we try to fit them into, like, service models too, right?Like, it's like, Well, we need to talk quarterly no matter what, right?And sometimes you have to meet the client where they are, and if the client's not interested in a conversation then, yeah, you're probably gonna struggle in th- in that conversation.But I think if the client is interested in the conversation, if they're engaged, it's because they're engaged with you and th- you know, they trust what you have to say.They're curious, they have questions, whatever it might be.But you can't force a conversation.And for, I hate, I need to fill space.I'm very bad with silence.Like, I'm always like, I need to say something right now.Um, but it's a forced conversation.You can always feel when a conversation is forced- Mm-hmm.versus natural.And I don't have forced conversations with my clients, but I can easily see being in their shoes or their seat or their skin, as the French like to say.Kaylee gave me a lecture last night about sitting in silence and how I can never do it.You can't do it?No, I can't do it, apparently.No, no, you are way better at it than I am.But- I'm like, Colin is silent for too long, I need to say something.IAnyway- Really?personal.Yeah, yeah.Wow.She, she said I need to sit with silence more.I, I think I'm great quiet, butI think you do a good job sitting withI'm sorry, Kaylee is wrong.You are very good at sitting in silence.I'll make sure she listens to this.I was gonna say, I hope she doesn't listen to this one either.No, maybe, maybe she shouldn't.Yeah.I can always be the b- I'm very comfortable being the bad guy, in general, in life.So- You're just a, you're a perspective.Yeah.That's it.That's true.I'm just perspective.You're bringing the perspective.You're bringing the perspective.Uh, so I guess we're at the kind ofColin put this wonderful little itinerary agenda together here for us.Guiding.Guiding, guiding words, and we're nearing the lightning round area, and I really liked this one question here, that you put in here, the w- one thing, Andre, which is every advisor understood.And I feel like I could pull that out of a lot of things that you've said today, but what is one thing that you wish every advisor understood and every client understood?I wish every advisor understood and maybe sat with and reflected on the deep impact that they have on people's lives.Right?I think that sometimes we talk about finance as this industry that's complex and all of these things, but at the end of the day-You are helping people sleep at night.You're helping them live their best lives.You're guiding them through some of their biggest challenges, and I think advisors forget the deep impact that they make on peoples lives and they should all take a moment to reflect on that.Uh, you know, I always say to Paul, I could never be an advisor because that- the stress of that would- I couldn't sleep at night.Um- That answers my next question.So I think, 1, the amazing role that advisors play in their lives.Now it's a- it's a blessing and a curse, right?And those- there's obviously people in our industry who don't take the level of care that they should and then there's obviously people like you guys who care deeply about that.So it's an amazing profession because there's not a lot of professions where you can have that level of impact in peoples lives.Um, so that's what I would say about advisors.What I think clients should understand and value more is the fact that they cannot make emotional- unemotional decisions about their money.Mm-hmm.And that everybody should have an advisor to speak to because while you think you are making the best choices because you're smart or this or that or whatever the case may be, you are absolutely missing something that hopefully doesn't, but could significantly negatively impact your life.And without the perspective of a third party, you'll never see that.Yeah.I have a third party I talk with on a weekly basis in a therapeutical room.Uh, and she said something yesterday that emotions and finance are so just inex- what's that word?Uh, inextricably linked?I feel like that's the right word.That's right.They're very, very connected, right?And you can't- I feel like people think- I'm this way with business, right?People say, It's just business.I'm- everything is connected to me, everything is personal.And when it comes to finance, I think we can fool ourselves into thinking it's just numbers, but it's often just very emotional and you need to take time to understand yourself and how you- how your, like, personal being impacts your financial decisions.My daughter had a lemonade stand on Sunday and it occupied my entire weekend.I built the- I built the lemonade stand, I stood guard and watched strangers, making- make sure that there were, like, you know, no stranger danger there.And she did this lemonade stand with a neighbor and her neighbor had a very specific goal in mind.She wanted to earn money so she could buy a d- buy a balance beam cause she's a gymnast and she really- Couldn't she just build her one?I'm not the neighbor's dad, okay?Yes, I would build her a balance beam out of old pallets that I found in my driveway.Yes.Uh, but she had a very specific goal and all she kept talking about during the lemonade stand was how much money they were making.They made good money.Um, they made $238.Wow.At a lemonade stand.Yeah, impressive.Right?Now a lot of this was just, like, kindness of strangers type of stuff.It was, you know, a lemonade costs $3, here's a 20, right?It still counts.It still counts.Yeah.And- and they sold brownies, which was the kicker.People would, like, they see a lemonade stand, they're like, Okay, cool, but they see lemonade and brownies and they're like, Yeah, okay.I'm gonna stop, and that was a nice value-add.But anyways, so my daughter's friend was really into the money aspect of it because she had a specific goal in mind.My daughter's cut of that money is sitting on my- my bathroom- or my, sorry, my kitchen counter still to this day, 4 days later in a pile because she does not care about it.Her whole point was to have fun with the lemonade stand to be with her friend.Her goal was to have fund.And I can look at this, and I said fund, but it's fun, not fund.I can look at this and say, Okay, cool, I'm proud of my daughter, but at the same time, Am I creating a monster that she doesn't, like, recognize the importance of money?And I feel like parenting is so hard because you are constantly worried about, likeWell, at least I am.least I am.I'm constantly worried about the lessons that we're teaching.And, you know, money lessons are very near and dear to me every day, so I'm always worrying about that.But I can tell just from this experience what my daughter's relationship with money is versus her friend's relationship with money, and I guess that is something that neither of them are aware of.So it's very easy for us to sit here and talk to somebody and provide that perspective and say, "I can see, I can understand where you're going, coming from, where you're going."We have all these other clients that have similar emotional connections, so we can provide that perspective.But yeah, that's just interesting.Mm.Yeah, that is interesting.I, I feel like I often lose sight of sometimes the, the impact and the emotional decisions behind anything.And my dad always said growing up is how you carry yourself in one aspect of life transcends throughout the rest of it, and there's been a ton of times where I've made, you know, emotional decisions with money even during being a financial advisor.You know, you can't not do it sometimes and, uh, I feel like the majority of the phone calls I know personally that I receive are just people asking either, like, "Hey, I really wanna do this thing," or, "I'm freaking out about this," or, you know, "I'm stressed out about this situation that I have going on right now."And I think you are right.That's probably where the majority of the value is, is making sure that people don't make too bad of emotional decision and that they have a leading light, so to speak, to lead them through that.I never really thought of it like that, but that's- Yeah, you guys-powerful.make people feel safe.Yeah.So how do you navigate this?Because I'm curious.You're married to a financial advisor.Yeah.Right?So you're not an advisor.You don't have the same connection to that, like, that work.You said you're not, you're not capable of it, but you're, like, living it all day, right?Mm-hmm.It's all day at work and then you go home and there's another one of them.Correct.So how do you navigate that?What is that like?Does it ever feel like too that you need an escape from it?S- I do.He likes to ask a lot of questions, which is what makes him a really good advisor, and I do sometimes say to him, like, "Quit the third degree."Like, "Stop asking me questions."Um, you know, but it does give me unique perspective because as we think about new things and new initiatives at Integrated, I can talk to him about it in a safe space and sometimes test it with him in a safe space, 'cause I'm like, "Well, you can't leave Integrated.""It's so good."Right."Like, if I mess this thing up-" "You ain't going nowhere."You have no choice.Um, but I think it also allows me to better understand you guys and the emotional toll that an advisor can take onyou know, being an advisor can take on you guys.And so, it's helped meYou know, I don't wanna say meet you where you're at, because I'm not an advisor, but just to better understand that and help give you different perspective and clarity, and then help to take you where you wanna go.So it's actuallyI always said, "I'm never gonna marry an advisor and I'm never gonna move to California."Look at me now.You are.Um, but I am so grateful to Mike because I wouldn't be in this position at my age without him, without the perspective he's given me and the insights that I've seen pr- just by living with an advisor.Yeah.Well, as, as we've kind of been through, you know, your story and where we're at with Integrated and everything moving forward in the future too, what sticks out to me is perspective.Like, we started with the Canadian perspective in the community and then we started with the perspective of other y- like, the marketing team and how they kind of brought you in and how that's branched out, and now you have the perspective of Mike and all the other advisors that you work with which are kind of leading the direction with Integrated.And you said this in the very beginning as well, it's all about perspective.Mm-hmm.And this to me is like a full circle.Yeah.It is a full circle even back to what you said about pause, because I do take time to reflect on moments and interactions, and so the perspective plus the pause allows me to be a better leader.I feel like you're good at sitting in silence.Oh, I can definitely sit in silence.I could have driven this whole way up here and not spoken.Yeah.I feel like I've sat in a meeting with you and, like, I've waited for you to respond and it's, like, more than 3 seconds and I'm like, "Why is she not responding right now?"It's also a tactic to get you guys to speak more.Yeah.Yeah.Yeah.But yes- Study.I can definitely sit in silence.Yeah.So as a parent, what money lessons do you most hope to pass on to your children?Abundance.Mm.That's my favorite.I, IYes.I hate the scarcity- I love that.mindset.We love abundance around here.But what does abundance mean to you?I believe that money flows.Mm-hmm.It ebbs and flows.You have good times, you have bad times, but in the good times you need to remember the bad times and in the bad times you need to remember the good times, so that there is abundance.And if you do good in this world, then you will do well.And so I hope to teachI mean, I grew up Canadian.There's a very large scarcity mindset, especially around money, as Canadians, and so thehow I grew up is not the choices that I want for my children, and I want them to believe that they can achieve whatever they wanna be and that they don't need money to drive that decision.Yeah.SoBecause there is enough out there for all of us if wetake care in how we do it.Yeah.I, that so jives with my line of thinking because I grew up with a scarcity mindset as well, and when you grow up that way, you can kind of feel, Collin's talked about this too, like you can feel that tightness, right?Like the- It's palpable.stress of that, yeah.And if you can get to the point where you don't have to worry about the money, right?If the money isn't the driving point, if my daughter wants to have a lemonade stand 'cause it's fun and not because she needs to pay her rent, right?Like it's a very different experience.Is that how Mike thinks about it too?Like does he think abundance or does, would he have answered that question differently?He would have answered that question differently and his answer would have been carefully.Mm.He wants them to think carefully about money, um, you know, save, invest, spend, right?And, and do those things kind of in that order so that you are safe and then you are thinking about your long term, and then you get to reward yourself.So, and I, there's value to that as well, but, you know, I grew up with scarcity, so I want to move to abundance.Yeah.And I think that there's a time and place for those s- saving and investing, and that's why you need a financial advisor because I would be blowing all the dollar bills if I wasn't-didn't have one.Um, so I want them to have a, a totally differentBut I think what's great about, you know, finding your person is that you have these different perspectives that you bring together.The balance.So if they are carefully abundant, that feels pretty good.That feels great.That's Kaylee.Kaylee's the youngest depression baby you've ever met in your life.She's sh- uh, not to divulge too much-but like as a perfect example, like she eats like lunch at the office so she like doesn't have to like go out and like buy silverware or like use our napkins at home because like she doesn't want to like use up the paper towels at home so they'll last longer.Like that's- Well, so-like how she thinks.Same.I'm like, "Babe, we can, we're okay on paper towels."If Mike, 'cause Mike does all the cooking and the shopping at our house, and so if Mike's not home, he's like, "What did you have for dinner?"I'm like, "A cheese stick."Like I can't order food.I'm not worth it.Like $25?No.I just saved us money.You're welcome.Yeah.And he's like, "You can afford a meal."Right, yeah.So I'm with her.Yeah.That's, that's how it is.I mean, I'm definitely on the, like trying to go the abundance and it's been like a bit of a mental shift when you grow up with kind of that mindset of always needing to save, and that's clients too.It's really hard to go from 40 years of consistent savings to then coach someone to say, "Now it's time and it's okay to spend."Yeah."All these goals that you have set aside, why don't you go try to get some done?"And it's, it's, um, people say money's not emotional, but I think it's like one of the most emotional things out there.It is.It's hard to not tie emotion to it.Yeah.It drives so many decisions subliminally.Like what am I gonna eat?Totally.I wanna save this money so I'm not gonna eat that.You know what I mean?100%.Yeah.Yeah.That's why- That's why you need a good financial advisor.That's true.That's why I love working with younger clients and kind of teaching them this along the way, right?Because, yeah, you can, you have those, the retirees who achieved what they achieved by penny pinching all along the way, right?And then they have to flip a switch or they don't, right?They could just continue living that way.But you definitely, I feel, want to enter retirement with an abundance mindset because the fear of running out, the fear of like just like the market impacting your ability to spend money or whatever it might be, that's, you shouldn't have to live that way.And it's- No.it's a privilege to retire.I recognize that in general.Like if you hit retirement, that's, that is a privilege.It's a huge milestone.Right.Yeah.But I think the other thing people forget is that they wait their whole working lives to go live in retirement.Yeah.And then, you know, like unfortunately in my situation, my husband's father passed away one year after he retired.Mm-hmm.So he worked so hard to create a life that he was waiting for that he was never able to live.And again, this is where you guys can help guide people to say, "You know, you can still do this thing that's gonna make you happy so you don't have to look back and say, 'Hey, I wish I had gone on that trip or bought this house or done whatever it is that would have made you happier, uh, along your journey to retirement."Yeah.Mm-hmm.I have another question for you.Yeah.Okay.So, and this is technically our last question-but maybe it will lead to more.I love when he does this, like, little smirk thing, cause it, you know it's gonna be a good, a good tangent question.Yeah.I'm holding my breath.You're incredibly successful, CEO of, like, a major RIAA right now.If you were to rewind the clock and talk to your 20-year-old self, what advice would you give yourself?I would have given myself the advice to actually listen to Paul back then.Okay.So Paul is Paul Sagony, right?Yes.So CEO and founder of Integrated.Mm-hmm.Okay.So, what did Paul say to you when you were 20?That he believed that I could be this person, and I was like, There's just no way.There's no way.Um, and so find people, like recognize that you, there are people in your life that will carry your flag, that are rooting for you because they care about you.And, you know, find those people and hold on to those people, and care for those people.Mm.That's great advice.Yeah.That's great.That's great advice.I think, do you, do you take stock of where you went?Do you pause and take stock of your accomplishment?Because you've already brought up you're a very young person to be in your role.You're also in a role that is traditionally a minority.Y- you don't have a lot of women or people of color sitting in a presidential role in finance- Mm-hmm.in general.We were looking at the numbers in general.It's, it's, I think one in 5, uh, CEO or C-suite positions in finance are, are women.But to be in the president role is, like, less than 7%.Do you, do you ever look at that and say, That's important, or do you say, Well, it shouldn't matter if I'm a woman or not"?Mo- What was the response?I would like to answer that it shouldn't matter, because it shouldn't matter.I think anybody who works hard and cares deeply should be able to be in this role.But I feel an extreme deep sense of responsibility to show up and do well and continue to be a better leader for all of you, to create that path for other women.I just was recently at a conference, I won't tell you which one, and I had my lanyard on, and I was getting breakfast, and an older man walked up to me and he said, Oh, what firm does your husband work for?Oh, gross.Oh, god.And I looked at him and I said, Mine, actually.What a power move.That's amazing.He looked at me and, like, turned beet red, and he was like, Oh my goodness, I'm so, so sorry.You should be.Yeah.And he's like, Well, what do you do?And I said, Well, I'm actually on stage in an hour, you can come and listen.And I said, you know, I, and I said to him, I appreciate that you wanted to speak to me, but I think your approach could be different in the future.And I hope that I've helped guide that for you a little bit.Because it's 2025.Yeah.Right?Um, so all of those moments remind me that, you know, you have a daughter, I have a daught- I have 2 daughters.Daughter?Yes.Okay, great.I just said that.Then I was like, well.Um, it reminds me that I'm not just doing this for myself- Right.Yeah.just doing this for myself. I'm doing this for everybody that's coming up. And I was blessed to have women ahead of me that looked out for me and cared for me. And I want to be that for others. We really appreciate and respect what you are doing. It's really amazing. And I hope that at the very least you can take stock of it today and say that it's noticed. And I'm so impressed with how you respond to that person, because it's a great opportunity to remind somebody of where we are today. We're happy to carry your flag. Thank you. I appreciate that. But I do it because of you guys and people like you guys within our organization. It is a lot, but it is a privilege and I'm honored to have this role. So thank you for saying that. We're happy to have you with us here today. Thank you for having me.I'm doing this for everybody that's coming up.And I was blessed to have women ahead of me that looked out for me and cared for me, um, and I want to be that for others.We really appreciate and respect what you are doing.It's really amazing, and I hope that at, if at the very least, you can take stock of it today and say that it's noticed.Yeah.And I'm so impressed with how you respond to that person, because it's a great opportunity to remind somebody of where we are today.No, it's okay.We're happy to carry your flag.Yeah.Yes.Thank you.Yes.I appreciate that.Of course.But I do it because of you guys, and people like you guys within our organization.It is, it is a lot, but it is a privilege, and I'm honored to have this role, so thank you for saying that.Cool.And we're happy to have you with us here today.All right.Thank you for having me.This was a blast.Yes.Thank you for coming.Hopefully this won't be the last time.Yeah, now you can- I'll be back.Sweet.y- you can compare us to all the other podcasts- Yeah.I would say A plus.Hey.Thank you.All right, so minus the cameras overheating, we'll gloss over that, okay?Yeah.Are we grading on a curve?All right.Thanks, Andre.Thank you guys.Thank you.And that's a wrap on Episode 14.Huge thanks to Andre Moore for joining us.She's a driving force in integrated wealth, and it was so fun getting to dig into her story, her leadership style, and where it all comes from.We also covered a lot of ground on AI and the evolving landscape;what's coming, what we're skeptical of, and what we might actually embrace.It was a conversation full of insight, laughs, and a few mic drop moments.Thanks for listening.We'll see you next time.Compound Growth with Wheeler and Collin, sponsored by Kopeia Advisors.Reach out today!Yay!